Besides working on the launch of new products related to the new iPhone 7 and Air-Pods, Apple Inc.has been working to build an electric car. The corporation has even been in discussions with a few automotive companies about investment opportunities.
Rumors of Apple’s automobile effort began in 2015, but they are now making some steps towards development towards the end of 2016, reported Apple’s company website on Sept. 23.
Apple has talked with both the British automotive company McLaren Technology Group and San Francisco’s Lit. Motors Corp, according to Bloomsberg. McLaren is a large research and development center for manufacturing and material techniques for cars.
They are well-known for their high performance sports automobiles and using lightweight materials in their vehicles.
Mike Flewitt, the Chief Executive of McLaren Automotive, says that they focus on researching and developing new products, according to The Wall Street Journal.
Lit. Motor Corps invests a lot of money on research because of the stiff competition in the market. They have about 50 dealerships and about 1000 employees. Lit. Motor Corps’ focus is on new technology for electric motorcycles.
According to The Wall Street Journal, Apple are looking to build a motorcycle that can remain standing upright no matter what. Apple sees this technology as useful because they will eventually want to assist with a self-driving vehicle.
In the midst of these discussions, people have come to assume that Apple is looking to refocus its efforts into strengthening it’s automotive engineering.
However, Apple just recently laid off many employees who were working on its car project, entitled Project Titan, so it seems that Apple is looking to take it in a new direction, The New York Times reported.
Apple’s expertise is not in the automotive or car manufacturing field, so they are looking to companies such as McLaren and Lit Motors who would be able to offer some expertise in the matter.
Apple is hoping to jump start its car effort with additional knowledge and expertise, but nothing has been confirmed regarding official investments.
Bob Mansfield, an ex-retired Apple executive, is now in charge of the effort after Steve Zadesky left the project.
Editor’s Note: Information from The Wall Street Journal, The New York Times, Apple, Inc.’s website and Bloomsberg was used in this report.