The seventh annual Ohio City Brite Winter festival will hold its outdoor festivities in Ohio City’s Market District on Saturday, Feb. 20, 2016 from 4 p.m. to 11 p.m.
The Brite Winter Festival is a community celebration of the winter season. The event’s organizers strive to provide Cleveland residents with a low-cost festival that anyone and everyone can participate in. Brite Winter Festival was created as a way to engage and unite the community with live music performances, art installations and games.
According to the festival’s official website, the mission of the festival is “to embrace the Cleveland winter by celebrating with light, fire, art, music, games and snow.” The ultimate vision for the festival is to “provide an event where anyone can experience winter through traditional and innovative activities.”
This year’s musical events include artists such as Modern Electric, a cinematic pop band; Cleveland’s Welshly Arms, a blues, rhythm and soul band as well as and rock ‘n’ roll; and Alexandra Huntingdon, among others. There are expected to be 60 bands in total performing.
Hanna Delaney and Eric Ling, the duo behind By Light We Loom, are one of the featured artists in the festivals. In an interview for Brite Winter they said, “We try to be very picky about what we release. A while back we came to the conclusion that we would much rather release a few songs that we are really proud of than stretching to release a certain quantity.”
Another featured band is Common Ave., and in an interview, they said, “Sometimes our stage performances intimidate people. I’ve witnessed it. It’s like some people, when they come to shows are just too cool to have fun, dance and get into the vibe of the music.”
According to Cleveland.com, program director, Justin Markert said, “Cleveland has a very vast and very rich music scene. And sometimes because of that, these different music circles don’t cross over. Programming Brite was an opportunity to take some of the best of each of these circles and put them together and hopefully create a larger circle.”
Brite Winter Festival 2016 is supported by Dominion Community Impact Award; CoverMyMeds, the leader in electronic prior authorization; the George Gund Foundation; and Cuyahoga Arts and Cultures Strengthening Community.
When asked what they were most looking forward to at the festival, CoverMyMeds commented, “We’re talking 60 plus bands (special shout out to Columbus band, Nick D’ & The Believers), compelling art and yummy beer on the rejuvenated West Bank of the flats – who wouldn’t want to be a part of Brite? It’s the perfect spirit-lift everyone needs in the winter.”
Editor’s Note: Information from Britewinter.com, Cleveland.com and Everfest.com was used in this report.