Show

Internship tips for the entertainment business

October 8th, 2015

 

 

I managed to find myself in the mixed up world of the entertainment industry. It all started after one bad day, which led me to search out a upbeat song to change my mood around. The song that appeared online was Andy Grammer’s song “Keep Your Head Up” who is now most known for his number one song, “Honey, I’m Good” as well as his time on Dancing With The Stars. He had just signed to S-Curve Records when I heard “Keep your Head Up”. He found him on Facebook and sent a message asking about how I could help. I built my own website, Andy Grammer Nation, and social media accounts promoting him. As a result, his manager contacted me. His team was so impressed by what I had done that they asked me to help with building his street team campaigns. Working with Andy led me to working with Rachel Platten, who sings “Fight Song,” interning at Live Nation Entertainment, then an internship with Taylor Swift’s record label in Nashville, Big Machine Label Group.

 

There are several ways to get started. First, search out an independent artist you like who does not have a huge social media following, start tweeting them, and create a fan account on Twitter, or a blog that promotes that artist. Continue to build a relationship with them, and use this as your start to the music business. Keep at it, follow their followers and build up the account’s follower base. This will get you in the door when this artist is in town to start helping with selling merchandise. Contacting managers and tour managers for small artists through their websites and asking about helping out at a show is a great way to build contacts. I also suggest being part of the street team of Fueled By Ramen’s label, who has Paramore and Twenty-One Pilots. I managed to find myself in the mixed up world of the entertainment industry. It all started after one bad day, which led me to search out a upbeat song to change my mood around. The song that appeared online was Andy Grammer’s song “Keep Your Head Up” who is now most known for his number one song, “Honey, I’m Good” as well as his time on Dancing With The Stars. He had just signed to S-Curve Records when I heard “Keep your Head Up”. He found him on Facebook and sent a message asking about how I could help. I built my own website, Andy Grammer Nation, and social media accounts promoting him. As a result, his manager contacted me. His team was so impressed by what I had done that they asked me to help with building his street team campaigns. Working with Andy led me to working with Rachel Platten, who sings “Fight Song,” interning at Live Nation Entertainment, then an internship with Taylor Swift’s record label in Nashville, Big Machine Label Group.

 

There are several ways to get started. First, search out an independent artist you like who does not have a huge social media following, start tweeting them, and create a fan account on Twitter, or a blog that promotes that artist. Continue to build a relationship with them, and use this as your start to the music business. Keep at it, follow their followers and build up the account’s follower base. This will get you in the door when this artist is in town to start helping with selling merchandise. Contacting managers and tour managers for small artists through their websites and asking about helping out at a show is a great way to build contacts. I also suggest being part of the street team of Fueled By Ramen’s label, who has Paramore and Twenty-One Pilots.
The second step is finding an internship you can do right here in Cleveland by being a college representative for the big three: Sony Music, Warner Music or Universal Music. Using their career sites, navigate to the section that says, “college representative.” This will include having record labels mailing you promotional materials for artists to pass out on campus, coffee shops, and music shops. You will also be using social media to promote shows, and partake in conference calls filled with marketing tips. Sony’s internship has an option to go to New York City for the CMJ conference. These internships also require going to shows to compile marketing reports, and taking pictures which are vital to a strong portfolio of seeing real time results of your marketing efforts and builds connections with independent labels under the umbrella of each of the big three.

 

If you have prior internship experience in marketing, you can skip step two.

 

Step three is finding a record label that you want to work for. Right now, Big Machine Label Group is accepting applications for spring 2016 internships until Oct. 19. While interning at a big label like Warner and Sony has its perks, independent labels give you more hands on experience. Never accept an unpaid internship in the business. Use Facebook’s group, YEP Nashville where agencies and labels are always posting internships and jobs.

 

The second step is finding an internship you can do right here in Cleveland by being a college representative for the big three: Sony Music, Warner Music or Universal Music. Using their career sites, navigate to the section that says, “college representative.” This will include having record labels mailing you promotional materials for artists to pass out on campus, coffee shops, and music shops. You will also be using social media to promote shows, and partake in conference calls filled with marketing tips. Sony’s internship has an option to go to New York City for the CMJ conference. These internships also require going to shows to compile marketing reports, and taking pictures which are vital to a strong portfolio of seeing real time results of your marketing efforts and builds connections with independent labels under the umbrella of each of the big three.

 

If you have prior internship experience in marketing, you can skip step two.

 

Step three is finding a record label that you want to work for. Right now, Big Machine Label Group is accepting applications for spring 2016 internships until Oct. 19. While interning at a big label like Warner and Sony has its perks, independent labels give you more hands on experience. Never accept an unpaid internship in the business. Use Facebook’s group, YEP Nashville where agencies and labels are always posting internships and jobs.