McDonald’s advertises ‘Payments of Love’

February 12th, 2015


Stuck alone on Valentine’s Day? Want to take your significant other on a date but have no money? Well, you don’t have to worry anymore.


McDonald’s is now offering a “Paying with Love” option for customers. Select customers don’t have to pay for their meals with money, but by simply saying, “I love you.”


McDonald’s Super Bowl commercial featured restaurant customers calling their mothers, dancing and hugging friends and family members. The advertisement features enthusiastic McDonald’s cashiers encouraging customers to dance, smile and share the love.


At participating McDonald’s locations, employees will instruct customers to perform a “random act of Lovin’.”

PA: McDonald's Global Sales Slump

Customers will be selected randomly over the next few weeks leading up to Valentine’s Day on Saturday, Feb. 14.


“I think this is a great way to encourage people to tell and show their loved ones that they really care about them,” said sophomore Haley Kocisko, who works as a manager at her local McDonald’s. “However, these acts of love or kindness aren’t entirely genuine because they are forced. It is essentially bribing people to do good deeds for food. From a financial standpoint, McDonald’s will lose money, potentially hurting its employees.”


Junior Yinan Thuy Le said, “I think this is a nice gesture. The customers will be able to confess their love and get the food. At the same time, though, I think it’s kind of exploitative in the sense that they take advantage of love. Customers could perform acts of love just to get free food and not really out of actual need. It kind of undermines the significance of “love” or “I love you” expression in a sense.”


Freshman Xiaoting Wei said, “I think this is such a cute idea. It’s the season of love. We are supposed to treat everyone with love, especially those we love the most.”


According to The Huffington Post, Terri Hickey, a McDonald’s spokeswoman, said the company hopes that about one million customers will ultimately benefit from this special giveaway.


Editor’s Note: Information from The Huffington Post and was used in this article.