Tiffany & Co. is kicking off the New Year in a big way. For the first time ever, the company featured a same-sex couple in its spring engagement campaign. The high-end jeweler’s new ad campaign features the tag line “Will You,” with seven black and white images of couples.
However, an image of a same-sex couple in particular is drawing widespread praise. In the ad photographed by fashion photographer Peter Lindbergh, a male couple sits on a stoop in New York City as they share an affectionate touch and a smile.
According to The Huffington Post, Tiffany spokeswoman Linda Buckley has confirmed that these two photogenic men are a couple in real life. Buckley explained that the purpose of using a same-sex couple was to show “a modern approach to love and romance.”
Now, the 178-year-old company’s new message is that love comes in many forms. Tiffany’s new campaign comes at a time when public support for gay marriage has reached a new high.
“Love is an emotion that everyone possesses, regardless of what socially defines us,” said junior Noble Churovia. “It is a shame that some people fail to recognize different kinds of love, but thankfully companies like Tiffany & Co. are speaking out. Frankly, I think this is long overdue, but it’s refreshing to see our generation making a change in what we see day-to-day.”
Sophomore Katherine Earley added, “I think it’s great that a huge, iconic company like Tiffany & Co. is recognizing homosexual couples.”
Sophomore Lizzie Bove said, “I think this ad really promotes the beauty of marriage, no matter the gender. I hope this ad encourages other companies to support same-sex marriage.”
This ad was not only meant to attract new customers, but was also created with the intention of broadening the portrayals of marriage. As Caroline Naggiar, chief marketing officer of Tiffany & Co., says, “No other brand embodies the emotion and trust that Tiffany does for those who are committed to one another.”
Editor’s Note: Information from CBS News, CNN, The Huffington Post, The Independent and Talkingpointsmemo.com was used in this article.