Business Basics: Groupthink

September 18th, 2014


Groupthink is a phenomenon that is marked by a consensus of opinion within groups and teams without critical reasoning, evaluation of consequences or alternatives.


Business leaders and teams can unknowingly create a culture of groupthink out of fear of upsetting the status quo or causing conflict. Groupthink reduces creative thinking through an environment that doesn’t foster individuality.


Creating an encouraging environment within a team or a group—from a sports team, to a group project—can reduce groupthink.


-Information complied by Katii Sheffield