You may go out on a Friday night with friends, and by early Saturday morning there are already pictures of you on social media with your friends, red solo cups in hand, and any suspicious bottles hidden behind your back. But are those possibly suspicious bottles really hidden?
While Facebook, Twitter and Instagram are great ways to keep in contact with old and new friends and acquaintances alike, what impact does it have in the larger world? Social media is the first impression that anyone, particularly employers, may receive of you.
Before Facebook really took off, an interview with an employer may have been their first impression of you. Now, they know what you wore to that party or what you posted about before you even have a chance to walk into the interview.
Employers are looking. In a highly competitive job market within a 24-hour news cycle, it’s becoming even more imperative that your online presence is reflective of how you want not only peers to perceive you, but potential employers. It’s important to remember that employers can find their way into nearly anything if they searched for it.
Luckily, you have power over social media, and can use it to create your own personal brand. The Carroll News had a chance to sit down with senior Chelsea Neubecker, one of John Carroll’s career assistants from the Center for Career Services, to learn more about social media and the impact it has.
Dress Code for Social Media:
1) Google yourself – What’s the first thing that comes up in the search engine? In the images? One way to ensure that the first results that an employer sees is to create a LinkedIn profile, said Neubecker.
2) Privacy settings – It’s simple, but make sure that your privacy settings across social media are just for friends. “View your pages as if you’re hiring yourself. With everything on there, you should be willing to show employers,” Neubecker said.
3) Increase your professional persona – Whether it is a LinkedIn account, your own Weebly website or a WordPress blog. All of these are tools that you can use to accentuate your great qualities, but be careful not to let it isolate or detract from your ideal professional persona, warns Neubecker.
4) Be consistent – “What you’re doing at work should be what you’re doing on social media,” says Neubecker. Don’t claim to be doing one thing while at work, and then do the opposite on social media.
“We’re hosting a ‘Spring Clean Up Your Digital Dirt’ event to learn more about social media, tips for being professional on it and we’re even taking professional pictures for accounts like LinkedIn,” said Neubecker. “Spring Clean Up Your Digital Dirt” will be held Thursday, April 24 at 7 p.m. in room seminar A, located in the basement of the Grasselli Library by the Den.
– Tips by Chelsea Neubecker