Business Basics: LinkedIn

April 9th, 2014


LinkedIn is a professional social network.  After building your professional profile that includes past job experience and skills, you can connect with classmates, employers and colleagues. You can use these connection to discover professional opportunities and business deals—now or in the future.


LinkedIn has become important for personal branding in a world full of social media. When Googling your name, your LinkedIn account will show up at the top of the Internet searches, and will certainly be one aspect that a potential employer or a graduate school is looking at when researching you.


LinkedIn is a way to promote yourself among professionals–not just with what your resume says, but with your accomplishments as well. You may just find yourself impressing a future connection with your new and improved LinkedIn account.



– Information complied by Katii Sheffield