This past January, John Carroll University’s Advancement Division received awards for its work in integrated marketing communications and the Alumni Relations team. Awards were given to the department in its entirety by the Council for Advancement and Support of Education (CASE).
The Integrated Marketing Communications department received award in four categories.s
The Forever Carroll Campaign video won a gold medal in the “Best Video Features” category. John Carroll Magazine took a silver medal for “Best Alumni/Institution Magazines.” For the creation of the Human Rights Film Festival poster, JCU’s team won a silver medal in the “Excellence in Design, Posters” category. Lastly, an honorable mention was given to the Forever Carroll Campaign in the “Best Graphic Identity/Logo” category.
To add to these awards given by CASE, the Alumni Relations team received an honorable mention in the “Best Volunteer Engagement Program” category for its work with the Alumni Chapter Program.
Doreen Riley, vice president for University advancement, is proud of the accomplishments made by the Advancement Division.
“John Carroll has never won this many awards,” Riley said. “It’s exciting, not that we just won awards, but so many awards.”
According to Riley, the University Advancement Division’s primary focus lies in JCU’s external relationships.
“We’re all about relationships, reputation and resources. We package it, message it and market it,” Riley said.
In addition to the department awards, individual awards were given by the Society of Professional Journalists (SPJ) to John Walsh, the University editor and director of publications. These awards were given to two articles written by Walsh, “A code of ethics – facing dilemmas and making the right choices” and “Print … sick but not dying”. These articles were published in John Carroll Magazine.
Walsh submitted these pieces to SPJ on his own and is happy to be doing the work he does.
“My favorite part is producing a product,” Walsh said. “You’re writing, you’re thinking about things and how to depict them, so my favorite part is seeing finished products.”
Strong publications and marketing products are important at JCU.
“It’s a reflection of the University in this role that this magazine goes out to alums, as well as prospective students, so it’s nice to have that recognition because it reflects well on the University as well as any recognition I gain personally,” Walsh said.
Riley said that these awards are important in particular because the judges are considered peers, and are integrated marketing professionals themselves.
“I know how good the team is, but it’s so great that someone outside the university in the same profession is recognizing the work they’ve done,” Riley said.
The department in its entirety has reason to be proud of these awards.
Riley said, “To be singled out as one of the best of the best makes you feel good because you know you’re doing good work, but to be recognized by your peers for doing good work is really special.”