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Super Bowl savvy

February 5th, 2014

In case you turned off the big game early this past Sunday, or aren’t a football fan, I want to be able to provide you with a recap of a memorable commercial from this past Sunday. In the spirit of marketing, I also want to provide you with a history of Super Bowl advertising.

 

Companies have famously always stepped up to the plate with their Super Bowl commercials to entertain fans watching the game, and to potentially leave an impression, though not always positive, with consumers.

 

The Super Bowl has frequently been the most watched American television broadcast yearly, and one of the most watched sporting events in the world. This is mainly because of its North American audiences. This year’s Super Bowl became the most-watched American television program in history, with an average audience of 111.5 million viewers.

 

As a result of being such a popular broadcast, Super Bowl advertisements have become a phenomenon of their own. These commercials often come from major brand campaigns, but also from smaller or lesser-known brands. The exposure to such a grand viewing audience comes at a high price, if you were wondering.

 

The average cost of a 30-second advertisement for this year’s Super Bowl was around $4 million, according to Forbes. Super Bowl XLVI in 2012 set a record for the price of a Super Bowl advertisement. NBC sold 58 advertisement spots for the game, with the most expensive one selling for $5.84 million.

 

Entertainment Weekly comprised a list of the most popular commercials as voted by viewers for this year’s Super Bowl. The most popular advertisement was Radio Shack’s “The Phone Call,” where ’80s celebrities raided a Radio Shack to reclaim their “old stuff.” This commercial’s purpose was to represent Radio Shack’s image makeover and to make you laugh.

 

Follow @AnthonyAhlegian or e-mail him at aahlegian14@jcu.edu