Picture this: three scantily clad women parading around a man fully dressed in a suit, caressing Beats Pill Speakers to the tune of Robin Thicke’s “Blurred Lines.” Let’s switch gears to this picture: a man dominating a minimally dressed woman in bed, with a magazine displaying a picture of a car covering her face. That’s right, a women’s face is insignificant. It’s her body that matters. Besides, women just babble on and on anyways, so why don’t we slap a picture of a car over her mouth to make her shut up. Let’s do one more, shall we? Let’s zoom in on a woman’s chest sans bra, have her cover up the girls with her hands, and jam in a bottle of fragrance in between the goods. Wait? Where did half of her face go? It seems to be missing from the picture.
If these three scenarios didn’t disturb you, you may need to check yourself into some counseling. If you’re pressed for time, I’m sure the nearest woman near by will give you a whack on the head with her purse.
As sad as it may seem, these descriptions happen to describe three real life advertisements showcasing products completely unrelated to women and their ta-tas. The first was for RadioShack, the second for BMW and the third for Tom Ford fragrance.
These are just a few examples. There are countless other offenders who issue ads that make me want to scream, “Girl, put some clothes on.”
How in the world are any of these products sexual?
In today’s society, magazine pages, billboards and commercials displaying “sexy” advertisements engulf us. I’m willing to bet that the majority of these advertisements are degrading towards women.
True, they’re hot. They’re edgy. They’re eye-catching. Humans are inclined to fall prey to a natural animalistic instinct. It’s intriguing. It’s provocative. It’s arousing. It sells.
Okay, advertisers: Who can say big fat paycheck? Because it’s all about making bank at the end of the day, right?
Let’s step back for a moment and really consider how damaging this is. As someone who’s part of a younger generation, I’ve grown up surrounded by this type of advertising since I was yay-high. Many are used to it. So let’s not second-guess it. It’s normal. It’s mainstream. So, we should accept it. Right? Wrong.
Dove stated in their “Real Beauty Sketches” campaign last year that only four percent of women think they’re beautiful. Let that number sink in while we zoom in again on that picture those ta-tas holding up that bottle of fragrance.
We’re immersed in a society dominated by sexual promiscuity. The divorce rate has skyrocketed. Infidelity is becoming mainstream. The concept of sex is less precious than in past decades and is just casually tossed around. We’re in a generation of less commitment and more hook ups.
Why question why the younger generation views promiscuity to be less – well – promiscuous?
And why do we even look down on sexual violence and assault when we’re practically perpetuating it through sales?
Don’t even get me started on a picture of a young girl laying down on the ground helpless with her legs spreads open into a spread eagle position as a dark stranger approaches her basking her shadow over her lifeless figure. This is high-fashion advertising, ladies and gentlemen.
These are the questions both the modern advertiser and consumer should be asking themselves. Is it really worth it to jeopardize a young girl’s self-confidence, modesty and even moral values for selfish reasons?
People need to realize these women aren’t real. This is not real life. Yet, subconsciously, it affects the lives of consumers everywhere.
Let’s restore class and self-worth. Stop putting my body up for sale, or my best friend’s body or the body of my high school-aged next-door neighbor. Because that’s what the advertising agency does – generalize women under one category. The nameless, faceless women who just prance around with minimal clothes brand women everywhere, and that needs to end. Stop making sex sell.