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Beers, cars and talking babies: Welcome to the Super Bowl, America

January 31st, 2013

The challenge is on. Get ready for nonstop intensity, competition and maybe some blood, sweat and tears. One of the most anticipated events in American culture is only a few days away: the Super Bowl.

Although the promising matchup between the 49ers and the Ravens may be an enticement to turn on the tube, the heated competition between companies vying to enter into the hearts and wallets of consumers nationwide has people on their toes.

According to The Plain Dealer, Super Bowl ad prices have skyrocketed to an all-time high as companies battle it out for the longer 60-second timeslot. In the spirit of hyping up the intensity between Coca-Cola and Doritos going head to head to win your affection, here’s a little sneak peek of what to expect.

Budweiser has claimed the spot of the first commercial of the night, buying a total of four minutes and 30 seconds of ad space. What’s on tap for the night: a celebrity surprise. Some speculate that it’s Jay-Z. We’ll just have to wait and see.

Talking babies are always a consumer favorite. America’s in luck, because the E-trade baby is back. You can decide for yourself how cute he is.

The number one demographic for Super Bowl viewers: men. What do men like? If you guessed cars, you’re correct. If you guessed scantily dressed women washing cars, congratulations – you and Mercedes-Benz are on the same page. Look out for Kate Upton in slow motion. Can’t wait? No need to fear: the teaser has been released.

What’s your Super Bowl party without junk food? That’s why Doritos is reminding you to stock up now, or they may have you running out to your local grocery store during the game after seeing the commercials. Log on to Facebook to vote for which Doritos fan-made ad should be awarded the highly sought-after spot in the ad lineup.

Coca-Cola is trading in their polar bears for cowboys, bikers or showgirls – and the decision is in your hands. The public can vote online until the end of the Super Bowl. The winning commercial will be shown immediately after the game is over.

Celebrities such as Amy Poehler, Kelly Cuoco from “The Big Bang Theory,” Dwayne “The Rock” Johnson, Psy, Usher and Danica Patrick are rumored to make appearances.

– Information from adage.com, huffingtonpost.com and businessinsider.com.