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Two familiar products with a new twist

November 14th, 2012

thin the technological world, and this semester is no different. It kicked off with the introduction of the new iPod Touch, iPod Nano and iPhone 5. Each one of those new products was available for pre-order on Sept. 14. According to Apple.com, the new iPods are both thinner editions, and the iPod Nano was pronounced the thinnest iPod to date. These products are also available in a variety of colors, with the iPod Touch having five color options and the iPod Nano having seven. In addition to the news designs, the iPod Touch will also have access to Siri programming and retina imagery. Apple has also come out with a new style of earphone that is designed to fit the shape of an ear more effectively.

They are also in the process of applying a universal charger. This means that all new Apple products will require the purchase of either an adapter or a newly shaped charger or iHome.

One of the most notable additions to the Apple family is the iPhone 5. There has been a lot of controversy over the release of the iPhone 5. A commercial displaying the new Samsung Galaxy S3 targets Apple by bashing the cult culture behind its products. They depict the devoted Apple fans (although, they do not particularly say “Apple”) as naïve because they camp outside of stores for products that are not as advanced as others. It is a common complaint that the iPhone 5 is practically the iPhone 4 with very few changes. Apple.com explains that the iPhone 5 has a larger retina display screen, Apple’s A6 chip for fast running, Apple Maps and better battery life.

Sophomore Matt Naso, previous owner of the iPhone 4 and current owner of the iPhone 5, said that he could not think of many new features to the iPhone 5, besides the speed and impressive camera. He said, “That’s Apple’s business model, and they obviously make a lot of money doing it.” He explained that, although Apple has the technology to advance their products quickly, they choose not to because they know there are devoted customers who will buy each product.

JCU sophomore Billy Kahl, an Apple enthusiast, said, “The 4G LTE is the most noticeable upgrade to the iPhone 5.” 4G LTE is the wireless network that iPhone 5 users connect to the Internet with, but it is not unique to Apple products. Despite the criticisms of Apple’s plan with the iPhone 5, pre-sales passed 2 million within the first 24 hours, according to Apple.com. It continued to say that iPhone 5 sales were over 5 million within its first weekend in stores.

Most recently, Apple has released new designs of the iMac, MacBook Pro and iPad Mini. The differences within the iMac and MacBook Pro are the addition of the new retina display and the thinness of each of the screens. The programming of each of these products is essentially the same. The iMac and MacBook Pro became available on Oct. 23.

The iPad Mini is a new product being offered by Apple. Different from the 9.7 inch iPad, the iPad Mini will stand at 7.9 inches, according to Apple.com. The programming of the iPad Mini is identical to the iPad, just in a smaller, more compact consulate.

Kahl said, “If you’re creating an app, there is no difference between the iPad and the iPad Mini. The screen is physically smaller, while the resolution stays the same.”

Apple continues to show us advances in technology, month after month. Although there may be controversy over its speed of progression, its success and innovation is evident.