The good, the bad and the ugly

February 9th, 2012

Right when you returned from the bathroom because you had to throw-up after watching the Madonna/LMFAO/Nicki Minaj/M.I.A Super Bowl halftime show, you may have seen Clint Eastwood’s appearance in a commercial for Chrysler.

You even may have been surprised that Eastwood would even show his face in the infamous annual corporate advertisement blitz, but what was more surprising is what he said.

While promoting and applauding American resilience in the recent recession, most notably citing the auto industry recovery in Detroit, Eastwood ended his inspiring speech with the line, “It’s halftime, America, the second half is about to begin.”

There are three ways to interpret this statement.

The first way I’ll call “the good”: America is making a comeback from a desperate time and we should know the fight is not over and there is a long way to go. Eastwood is giving us a words of encouragement to keep up the good fight as Americans.

The bad: Let’s use Republican strategist Karl Rove’s take as a prime example, “the president of the United States and his political minions are, in essence, using our tax dollars to buy corporate advertising and the best wishes of the management, which is benefited by getting a bunch of our money that they’ll never pay back.” By blaming the initial ineffectiveness of the auto bailout (funnily enough, supplied by President Bush– doubly funnily enough, Rove was Bush’s senior advisor and interpreting Eastwood’s words as the corporate auto industry basically saying, “Elect Obama so that he can give us more money,” Rove is a microcosm of “the bad.”

The ugly: if you interpreted Eastwood’s meaning ever so literally as to mean, “It’s halftime, America, the second half is about to begin,” well … I mean … let’s just say you can’t appreciate an inspiring speech or aren’t following politics enough to see how this can be misinterpreted.

Initially, I fell under the category of “the bad.” Well, not totally, actually. I saw the commercial as being purposely ambiguous for the sake of getting talked about. I thought it was very a unethical way to advertise a product. Then I let my thoughts unravel, and I asked myself, who am I listening to when I am being exposed to this commercial?

Clint Eastwood, that’s who – a true American hero who cares about the well-being of his fellow Americans. Not some pundit or controversial celebrity. Clint Eastwood. One of the few, great libertarians of Hollywood. A true believer in freedom.

Good old Clint cleared up any disbelief by coming out and saying he “wasn’t Obama’s puppet.” Go on. Don’t believe Clint Eastwood. See what happens.

Who cares if the commercial was purposely ambiguous? The director is free to do whatever he wants. And lucky for him, the commercial has been one of the most talked about in recent years, and for the second-straight Super Bowl, Chrysler perhaps has the best commercial of the annual embarrassing overload of American consumerism again. Give that guy a raise.

Because of the timing of the commercial (immediately before the second half of the game started), I understand why the last line was what it was. But if there’s one line to take away from the whole commercial, it’s this: “This country can’t be knocked out with one punch, we get right back up again and when we do the world’s going to hear the roar of our engines.”