Catchy slogans for breast cancer tees have been used around campus this month as JCU students join the rest of the country in supporting breast cancer awareness.
Since 1985, the National Breast Cancer Awareness Month organization has helped the fight against breast cancer by encouraging men and women to become more aware of the dangers of the deadly but preventable disease.
According to nbcam.org, the organization was developed with the goal of “filling the information void in public communication about breast cancer.”
In addition to raising awareness, the month is intended to gather funds toward research and someday find a cure for the disease.
At the National Breast Cancer Awareness Month organization, spreading the word about breast cancer is not a one-month task, but a mission spanned throughout the year.
The group encourages supporters to wear pink whenever possible, especially during the month of October.
If you are looking to contribute to the fundraising, you can buy a variety of products, including clothing apparel, kitchen appliances, jewelry and food products.
Most of these products feature the pink ribbon, the original symbol of the fight against breast cancer.
Yoplait Yogurt’s “Save lids to save lives” campaign has brought awareness to the cause for 12 years now.
Consumers are encouraged to send in pink lids from Yoplait’s products.
For every pink lid that Yoplait receives by Dec. 31, 2010, the company will donate 10 cents to Susan G. Komen for the Cure.
Several makeup companies also joined the fight against breast cancer by creating special “pinked” products to raise funds for research.
The products offered by these companies range in price and style, from pink umbrellas at Ulta to specialty perfumes by Kim Kardashian.
Around campus, John Carroll has been doing its part in raising awareness this October.
The organization “Colleges Against Cancer” handed out flyers and encouraged students to wear pink this week and all month.
Alex D’Auria, a junior, became involved with the group last year, and is helping again this year.
“It’s just great to get the word out there and get more people thinking about breast cancer,” said D’Auria.
John Carroll is not the only university raising awareness.
On Oct. 6, the Cleveland Browns dedicated their game against the Cincinnati Bengals to support Breast Cancer Awareness efforts. The Browns Women’s Organization (BWO) introduced their 2010 custom pink jerseys at the game, as a symbol for breast cancer awareness.
Another way people have been raising awareness for breast cancer is through social networking.
Last year on Facebook, a significant number of girls set their status to what color bra they were wearing. The effort grabbed the attention of their friends and the media.
This October, Facebook users updated their status with where they like to put their purses. Reading, “I like it on my desk,” quickly grabbed boys’ attention and encouraged confused friends to ask what all the fuss was about.
On Twitter, users have been tweeting about the clever things they’ve done to get the word out.
“Aww my lil bro’s football team is supporting breast cancer awareness month by wearing pink socks,” one tweeter said.
Throughout the Twitter community, support has been shown from head to toe with pink headbands, shirts, shorts and even shoelaces.
There are a variety of ways you can show your support for breast cancer awareness month.
Whether you do so through Facebook or your apparel, think pink this October.