Mercedes-Benz Fashion Week dazzles

The spring and summer 2010 designs were displayed in New York City this past week
September 24th, 2009

Models at Fashion Week

Sept. 10 marked the beginning of the Mercedes-Benz Fashion Week (MBFW) in New York City for the 2010 spring and summer collections.

As always, the event attracted A-list celebrities such as Madonna, Charlize Theron and Victoria “Posh” Beckham.

With more than 63 shows and 100,000 attendees, travel was this year’s MBFW fashion statement.

The theme was the result of the show being moved from Bryant Park to the Lincoln Center next year.

John Carroll University sophomore Jessica Brady said, “The 2010 spring styles look very fashion friendly.”

Shows included luxurious luggage bags designed by Louis Vitton and Gucci, along with presenting lines with a much softer, spring vision.

Some consistent clothing themes seen were sportswear, shorts suits, floral prints and an overall looser clothing fit.

With the current economic downturn, some designers, such as Ralph Lauren, added a bit of depression to the clothing, attempting to stay away from the usual glamour that is seen in these shows.

Some sported themes of exoticism and jungle-like lands while other designs donned hints of beaches and places much closer to home.

Felicia Delisio, a senior at JCU, said, “I like Marc Jacobs and his spring and summer fashion line he released this past week.”

Fashion writers Jo Jones and Helen Seamons listed some fashion highs from the MBFW, citing Preen’s latest shoe line and Hussein Chalayan’s tote bag for Puma.

Jones and Seamons pointed out in Britain’s The Guardian that Marc Jacob’s model makeup and Japanese-styled heels were a major fashion low.

Candi Pratts Price, the executive fashion editor for, commented on the designers staying loyal to certain brands.

“You’ve got to get to know me, the customer, then you get me to follow you. You get me interested and excited, and that’s what makes it aspirational,” she said.

A major trend in recent years among designers, especially ones seen at the MBFW, such as Anna Sui has been staying loyal to their companies and designing for stores such as Target to help those who can’t afford expensive clothing.

Mercedes-Benz Fashion Week favorite Charlotte Ronson has created a new fashion line for Urban Outfitters called Play. Ronson, in an interview with Urban Outfitters online blog said, “We are able to create high quality pieces at a lower price point and make them more accessible to a larger number of people.”

With a 1974 look, Rachel Roy went back intime for this year’s MBFW and her clothes followed the trend of loose fitting designs as she donned her models in gowns and blouses.

Roy, despite being a major designer, also has a line for the national retailer store Macy’s.

Roy designs everything from dresses to summer-wear to accessories such as purses for the women’s section of the store.

This year’s MBFW was an overall success, with designers releasing quality lines and unique fashion designs that will make the spring and summer of 2010 one of loose fitting travel fashion.

Designers, like Roy, Sui and Ronson have committed to producing more affordable lines and showing that the industry, despite the glamour and glitz, can offer clothes for all, atan affordable price.