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‘Read to Achieve’ scores big: Cavaliers players take the time to stress the importance of reading to kids

March 26th, 2009

In hopes of reaching out to the kids, the Cleveland Cavaliers and Time Warner Cable have partnered for a program called “Read to Achieve” in hopes of inspiring children to read.

On March 18, three Cavaliers players continued this outreach by reading to kids before a special screening of “Monsters vs. Aliens.”

Ben Wallace, Tarence Kinsey and Lorenzen Wright pose with participants of "Read to Achieve."

Ben Wallace, Tarence Kinsey and Lorenzen Wright pose with participants of "Read to Achieve."

Ben Wallace, Tarence Kinsey and Lorenzen Wright took time out to go and read “Monsters vs. Aliens Save San Francisco,” encouraging kids to hit the books.

Wednesday’s event was attended by 450 Time Warner Cable employees and their families as the company sponsored “Reading Time-Out.”

The kids interacted first-hand with the players, and received the benefits of the sponsored program their parents developed.

Sitting in a semicircle, the kids gathered around Wright and Kinsey as the two towering players read the story to the antsy fans. Wright, the six-foot-11-inch veteran, and Kinsey, the six-foot-six-inch two-year pro, showed the kids the importance of reading and education.

After the reading, Wallace, Wright and Kinsey took 20 minutes or so to answer questions from the kids. Ranging from “How do you like playing football?” to “When were the Cavaliers founded?” The players, though being stumped on a couple of them, answered the questions with humorous responses.

Wallace talked about his dreams before his basketball career blossomed, and all three talked about going to school, seemingly stressing the importance of education and the fun of reading.

Kerry Bubolz, Cavaliers executive vice president of corporate sales and broadcast, said, “Time Warner Cable’s supporting partnership of ‘Read to Achieve’ is not only important to us, but to the children that benefit from this quality program.”

Bubolz said, “To give the Time Warner Cable families the opportunity to actually participate in the event is an excellent way to showcase the value of this program.”

Following the event, the kids were given a gift package containing a variety of school supplies, including a notebook, folder, binder and writing utensils.

Ryan Polosky, the community relations coordinator for the Cavaliers, was pleased with the player’s participation and said, “They can relate to the youth…and how important it [reading] is.”

Polosky continued to talk about how important this program is to them because some of the players have kids and know how imperative it is to read. “They [Cavaliers players] want to motivate them to read,” said Polosky.

Following the reading, a special screening of “Monsters vs. Aliens” was shown in 3-D to all the participants.

The animated flick, released everywhere March 27, had a good mix of childish humor and adult laughter.

Starring Reese Witherspoon, Seth Rogen, Rainn Wilson, Hugh Laurie and Will Arnett, the movie provided for a wide range of dynamic characters who each complemented one another’s on-screen personality.

“Read to Achieve” is under the umbrella of the NBA Cares program, which provides that each team has an interactive youth outreach plan.

The Cavaliers chose this specific program to help increase literacy among the youth, and to motivate parents to read to their children and help them get on the right track.