Einstein Bros. has big success early

September 27th, 2007

Einstein Bros. Bagels, which opened August 30, has already done 72-75 percent better than the Garden Café did last year, according to Xavier Flores, director of Aramark’s John Carroll University Dining.

“We chose Einstein because it satisfies all parts of the day,” said Flores. “Students can get bagels at breakfast, sandwiches at lunch and soup for dinner. Plus, if a student wants, they can get breakfast food all day long. It has an appeal for everyone.”

Flores explained that Aramark has partnerships with several franchises, including Einstein Bros., Kentucky Fried Chicken, Quiznos and Subway. The company bought an Einstein’s franchise in order to run it at JCU.
According to Einstein Bros., JCU is now the 67th college to have an restaurant on campus. It is also the 14th licensed Einstein Bros. to open this year, with plans for 30 to 40 more locations to open in 2007.

Aramark set a goal of $300,000 in revenue for Einstein Bros. this year. Flores said that right now, the story is on track to make $270,000, which, he said, “is pretty much right on target of our goal.”

Brand name products and consistency among items are major reasons for the success of Einstein Bros.
In a place such as the Garden Café, Flores said, it is hard to maintain because it did not carry the “brand name integrity.” Therefore, students would shy away from buying products they are unfamiliar with eating.

“With Einstein Bros., students know that the quality of what they are receiving is going to be very similar to the Einstein Bros. they go to anywhere else,” said Flores.

Although bringing another similar franchise to JCU is not out of the question for the future, Flores said that it is too soon to tell if this will happen.

He explained that Aramark has partnerships with both Java City (JCU’s current coffee shop) and Starbucks; however, in order to put a Starbucks at a campus, the student population must be at least 9,000.

“Lots of demographics have to be considered,” said Flores. “A lot of businesses don’t want to go to a campus where the student population is smaller and the profit will not be as big.”

Another thing Flores explained was the “Sunrise Swipe.” Between the hours of 7:30 a.m. until 10 a.m. Monday through Friday, students may use one of their meal swipes in Einstein Bros.

Students may choose either a bagel and coffee, or a cinnamon twist and espresso.
A grand opening for both Einstein Bros. and the Java City located in the library is planned.

Events will take place between Monday, October 1 and Friday, October 5.
Einstein Bros., which is located in the basement of the Administration Building, is opened from 7:30 a.m. until 7 p.m. Monday through Thursday, and 7:30 a.m. until 2 p.m. on Friday.